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Selected Reference Customers - deister electronic - Detail View
04.01.2010
BMBF-Sponsorproject, Mainz, Deutschland - texTag
Target group specific advertising based on RFID technology
deister electronic developed within the BMBF-funded project "Contactless integrated Micro-Electro-evaluable textile systems for logistics and production management - TexTraLog†a 868 MHz active transponder with a pressure sensor. The transponders were integrated by German Cities media (DSM) into the Ströer soccer bus in Mainz's transport companies. As a test object a bus broadcast of the soccer Bundesliga FSV Mainz 05, was built into the displays advertising messages for passengers. The active transponders were integrated into the seat covers and allow the target group-specific detection of passengers. The transponder takes on the sensors data and sends it via RFID technology to the receiving unit on the computer, where a prompt result of the data follows. The Analysis allows that adverts can be displayed to the targeted audience along the bus route in the future.
